Discovering The Truth About Companies
The Benefits of Press Releases to Your Success
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. Having enough numbers of customers allow you to conduct poll and get statistically significant numbers which you can use in generating earned media coverage for your business. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can help you find the best press release distribution services.
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