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Marketing ROI: Learning Inbound Sales Marketing and Online Lead Generation
Inbound sales marketing and online lead generation are two concepts and processes involved in marketing. Sales and marketing have evolved with the modernization, affecting lifestyle, interaction and promotion of products and services. In this article, we will learn about inbound sales marketing and online lead generation, and how they affect sales and return of investment on businesses.
In the past, sales and marketing used to be in a form of trade shows, cold calls, email list buying and other traditional activities some would be considered as spam-worthy in today’s modern age. Today, we have inbound marketing which is a more unique and more focused approach on each individual buyer compared to mass marketing. Human beings are everywhere and sales is going in the same pacing and direction, whereas inbound sales marketing helps in generating new leads. Inbound sales is basically the process of focusing on a customer’s personal needs, frustrations, points of pain and goals. In the point of view of a salesperson, the customer’s needs must always be the priority. The basic concept of inbound sales marketing is encouraging buyers to hand their needs for the product or service you offer, and not making some sweeping assumptions. Once a smart inbound salesman is able to puzzle out the customer’s words and actions, he will be able to create a personalized sales approach basing on the customer’s needs and interests.
In online lead generation, a lead is a potential buyer contacting you who is interested in your products and services, and these are the ones filling out the forms who are coming from your website or those who call your number listed on your website. You can generate online leads by having a visible, informative, user-friendly and interactive website for you to generate visitors and a good traffic. Your business’ website is the hub of your future online marketing and other activities involving online lead generation. Conversion rate is the total number of leads generated divided by the total number of visitors to your website.
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In order to increase your website’s traffic you can apply these traffic-driving tactics: search engine optimization, blogging, social media marketing, email marketing, and referral traffic. If these tactics are applied and implemented properly, it increase the quality and quantity of your website’s traffic, and if these are all utilized, these are called inbound marketing strategy. Whenever your leads engage with your website’s content and information, they build up a digital profile for you to be able to analyze what product and service are on demand. Businesses should realize the importance of engaging with marketing strategies and innovative solutions to promote their products and services, so they are aligned with industry standards and flexible with customer’s varying needs.Finding Parallels Between Businesses and Life